Assistant Brand Manager

- Develop yearly promotional plan on brand level with brand guidelines, Sales feedback as well as customer insights.
- Present to Brand Manager proposed yearly promotional plan for approval.
- Pre & post promotions evaluation through: estimated ROI….
- Work closely with Finance to validate all promotions for future planning and efficient achievements.
- Research markets and study the company’s brand
- Present and execute creative ideas for marketing activities
- Help develop and optimize marketing campaigns (product launching and promotion)
- Coordinate sales, product development and other teams
- Track budgets with an eye towards maximizing gains and reducing costs
- Analyze industry, competition and market trends
- Prepare reports on brand performance and sales
- Co-Champion in Innovation development process; and co-champion in master concept development and creative production for Marketing communication assets for business
- Survey and search for intelligent information/report from competitors’ activities and from customers’ feedbacks (GES, in-store, survey…)
- Suggest the improvement/action for business based on intelligence information/reports